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In the 2018 Internet Agency Ranking, recently published by iBusiness, APPSfactory placed 50th spot and could thus continue improving its position compared to the previous year. With a sales growth of up to € 6.5 million in 2017, the agency in Leipzig is once again looking back on a very successful financial year. In the subrankings “Mobile“ (11th place) and “Business Transformation“ (11th place), APPSfactory even reached the Top 15!

e-commerce apps, machine learning and industry 4.0 as growth drivers

APPSfactory considers the significantly increasing demand for e-commerce apps, which can optimize the customer journey and thus considerably increase the revenue per customer, an important growth driver for the financial year 2018. In the field of e-commerce, APPSfactory works, among others, for 1-2-3.tv, mytheresa, Karstadt and Hirmer.

Artificial intelligence or machine learning, i.e. self-learning algorithms, can understand the user´s behavior better and better and provide personalized content. This mega trend represents another growth area for the agency. After the implementation of a chatbot for content search for the app Tagesschau 2.0, which is based on machine learning, the app FAZ.NET was extended by an innovative personalization function. By means of machine learning algorithms, APPSfactory succeeds in increasing the use of editorial content by a quarter. Dr. Alexander Trommen, APPSfactory’s CEO, said: “The new personalization function of FAZ.NET optimally combines the editorial strength of F.A.Z. with the technical possibilities of artificial intelligence. The news app offers its users in Germany an unprecedented individual reading experience, which stands out from other news sites with pseudo-personalized content.“ The experience gained is now being transferred to e-commerce projects.

Even in the field of industry, apps are becoming more and more popular. As part of Industry 4.0 projects, APPSfactory has implemented manufacturing diagnostics and optimization systems for engineering companies, which are both app and cloud based.

Successful first half of 2018

In 2018, APPSfactory is once again looking forward to a thoroughly positive trend. This year, the agency is celebrating its 9th anniversary, with an average of two new employees per month joining the meanwhile 110 permanent employees. Since April 2018, the app agency has also added Steibshof’s third floor in Leipzig’s Nikolaistraße to its office space; a third location will be opened in the course of this year. In order to continue expanding the customer base, which consists of more than 80 well-known companies, such as Deutsche Bahn, FAZ, Karstadt, NDR, Porsche, Samsung and Swiss Re, APPSfactory will also be present with its own booth at the dmexco, the international trade fair for digital marketing, in 2018: On the 12th and 13th of September 2018, APPSfactory will be present for the first time with a two-storey booth at the fair in Cologne.

About the Internet Agency Ranking

The Internet Agency Ranking published by iBusiness lists the largest agencies involved in the creation of interactive applications. The ranking is an initiative of the Bundesverband Digitale Wirtschaft (BVDW) (engl. Federal Association of Digital Business) in cooperation with iBusiness and the trade journals Horizont and W & V.

The CEOs Alexander Trommen, Dr. Roman Belter and Dr. Rolf Kluge, who founded the agency in Leipzig in 2009, are confident in view of the new financial year and expect to reach the Top 10 of the Internet Agency Subrankings “Business Transformation“ and “Mobile“ in 2019 for the first time.