Munich, September 17, 2024 – The Appsfactory Group Embarks on a new chapter in digital transformation with Motel One. In a strategic partnership with the renowned digital agencies Appsfactory and Edenspiekermann, Motel One is set to further develop its app and create innovative guest experiences. Within this joint project team, each company has clearly defined roles: Edenspiekermann will contribute its expertise in strategy and concept development, while Appsfactory will handle the technical implementation. This close collaboration ensures optimal coordination of all processes and seamless integration of digital solutions into Motel One’s existing infrastructure.
Motel One has positioned itself in recent years as a popular hotel brand and a pioneer in German entrepreneurship. With over 94 hotels in 13 countries and continuous growth, Motel One has solidified its market position. The brand’s success is evident in its high occupancy rate and guest satisfaction. The collaboration with the Appsfactory Group underscores Motel One’s commitment to setting technological trends and exceeding guest expectations in the future.
"We are very excited about the collaboration with Appsfactory and Edenspiekermann. Through this partnership, we are confident that we will significantly advance the development of the beOne app and provide our guests with an even more personalized and comfortable experience," says Marlon Fricker, Digital Marketing Manager at Motel One.
“The combined excellence of strategy, design and technical implementation of Appsfactory Group is the key to sustainable digital project success. We are thrilled to be developing innovative solutions for MotelOne”, adds Dr. Alexander Trommen, CEO of Appsfactory.
Outlook
The strategic partnership promises an exciting future for the company. Together, they will develop new, innovative digital solutions that will make the guest experience even more personalised and comfortable.
About Motel One
Founded in 2000 and based in Munich, the company has already received several awards for its concept and is considered the founder of the budget design hotel category. The company currently operates 94 hotels with 26,470 rooms in 13 countries (as of March 2024). Motel One stands for a unique combination of fair prices, stylish design and first-class comfort and has set new standards in the budget design hotel category. The hotels are characterised by their central location, modern rooms with high-quality amenities and inviting public areas with sophisticated design and art. In 2022, Motel One GmbH founded its second lifestyle brand, The Cloud One Hotels.
