Munich, 22nd of May 2023 - Appsfactory, a leading digital agency, is pleased to announce its improved ranking in the prestigious BVDW Internet Agency Ranking for 2023. The annual ranking, conducted by the Federal Association of the Digital Economy (BVDW) in collaboration with industry partners HighText iBusiness, Horizont, and werben & verkaufen (w&v), serves as a benchmark for the German digital agency landscape.
Appsfactory's exceptional growth and dedication to excellence have propelled the company from the 29th position in 2022 to an impressive 21st position this year. With a remarkable increase in revenue of 38.6%, Appsfactory stands out as one of the fastest-growing agencies in the top 30 since last year's ranking. This achievement highlights the commitment and hard work of the now 380+ Appsfactorians, for which the company is immensely proud and grateful.
According to iBusiness, a leading digital industry publication, Appsfactory has experienced significant growth, surpassing the overall market trend. The agency's commitment to innovation and exceptional client service has solidified its reputation as a leading digital partner. Dr. Alexander Trommen, CEO of Appsfactory, commented on the evolving landscape of digital communication, particularly the impact of programmatic ads and artificial intelligence (AI) on the industry.
Dr. Trommen explained, "From our perspective, the market of digital agencies is also undergoing a digital transformation. Digital communication has significantly changed due to programmatic ads. Through AI, many tasks in advertising materials and content creation are automated. In order to grow, digital agencies need to shift their focus from promotion to product development. Our clear focus on positioning ourselves as design and implementation partners for purely digital services and connected products has enabled us to achieve above-average growth rates in recent years.
Furthermore, we are increasingly emphasizing the development of customized software solutions, which not only provides our clients with greater flexibility but also significant cost savings and the exploration of new revenue streams. We have recognized that the digital transformation will lead to even more investment in product-related services, as it is closely linked to new products rather than the implementation of the latest standard software. By outsourcing to us, our clients can concentrate on their core business while we take care of the development and implementation of the software solutions."
The BVDW Internet Agency Ranking serves as an important resource for companies seeking reliable guidance and insight within the digital agency industry. Appsfactory's ascent in the rankings underscores its commitment to delivering innovative digital solutions and providing exceptional value to its clients.
For more information about the BVDW Internet Agency Ranking 2023, please visit https://www.bvdw.org/der-bvdw/gremien/internetagentur-ranking/ranking-2023/#jump.
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