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Appsfactory Opens New Business Unit Public Focused On GovTech Led By Daniel Geyer

Daniel Geyer, Head of BU Public at Appsfactory

Leipzig, 04 June 2024 - Appsfactory, Germany's leading agency group for digital innovation, is continuing its growth trajectory and established a new department for the public sector, public clients and GovTech on the first of June.

"There is enormous growth potential in the public sector and a lot of digitalisation to catch up on," explains Dr Alexander Trommen, CEO of Appsfactory. "We see the opportunity to successfully contribute our expertise as an agency group in this area. Especially as we have been able to gain an absolute expert in this sector with Daniel Geyer," Dr Trommen continues.

Digital innovations for the public sector

Daniel Geyer, an experienced expert with more than 25 years in digital business and agency life, has been recruited to head up the new business unit. Geyer specialises in digital projects and products in the public sector and has worked for renowned institutions such as ARD, ZDF, ORF, Deutsche Bahn and the Scottish Government. With his extensive experience and expertise in the digital environment, Geyer is ideally equipped to drive innovative solutions and strategic developments that support public institutions on their journey into the digital future.

In his new role, Geyer will play a central role in the digital transformation of the public sector. "I am delighted to be taking on this challenge at one of Germany's leading digital agencies. Together, we want to drive forward the digital transformation in the public sector and put absolute focus on this important task in the coming months and years," says Geyer.

Expanding the portfolio

The agency will continue to sharpen its focus with an existing client base that includes the Saxony police force, the German armed forces, the Berlin city cleaning service (BSR) and the Federal Ministry for Digital and Transport. The aim is to specialise in this market segment and play a key role in shaping the digital transformation in the public sector.

About Appsfactory:

With over 750 realised projects, the Appsfactory Group is Germany's leading agency group for digital products, design, consulting and applications. Customers from a wide range of industries, including AOK, Axel Springer, Beurer, BMW, Daimler, FAZ and Tagesschau, benefit from our full-service expertise across the entire life cycle of technological solutions. Special attention is paid to high-class design, the integration of artificial intelligence (AI) and machine learning. Other companies in the group include Peak Performance Apps, which provides highly scalable digital real-time interactions. With Appsfactory Engineering, the development department was expanded to include nearshoring capacities in Chișinău, Moldova. Edenspiekermann, one of Germany's most renowned design agencies, has also been part of the Appsfactory Group since the beginning of the year. Edenspiekermann is responsible for the development and customisation of the Mercedes font, the CI and font of DB, the head unit design of Lucid, the branding of the City of Santa Monica, and much more. With over 450 employees and QMS certifications in accordance with ISO 9001, ISO 13485 and ISO 27001, Appsfactory is a reliable partner for public sector projects. 

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