AOK UX Research

Do existing customers understand our new app concept?

AOK UX Research

Do existing customers understand our new app concept?

Testing the revised app structure with testers who are already well versed in the AOK cosmos. The test served to uncover gaps in understanding and to find obstacles to the user experience. Both the app version and the adapted web version were tested and the results were then combined in a detailed design phase.

Do existing customers understand our new app concept? Do existing customers understand our new app concept?
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