Automotive Figma Case Study

Enhancing Global Design Collaboration for Mercedes-Benz

Maximizing efficiency and brand consistency through a unified Figma design system.

The Challenge

Scale and Empowerment

Faced with fragmented workflows, TISAX Level 3 constraints, and the high complexity of automotive-grade processes, the real challenge was not tooling but scale and alignment. Navigating outdated systems, steep learning curves, and cross-disciplinary dependencies required rethinking how teams collaborate and adapt in a highly regulated environment.

Primary Challenges

Legacy Tools

Siloed design software creating bottlenecks in workflow

Communication Challenges

Fragmented communication across global teams and time zones

Version Control Issues

Difficulty tracking design iterations and maintaining a single source of truth

Manual Processes

Static handoffs and repetitive tasks slowing down delivery

Solution & Implementation

Highly Automated Design Workflow Based On Figma

A broad transformation approach was set in motion, shaped by innovation, tailored ways of working, and a strong emphasis on organizational Figma training. With a clear focus on long-term capability building, the foundations were laid for teams to carry forward and scale these shifts within their existing structures.

Our Three-Pronged Project Approach for Innovation

Workstream 01

Process Analysis & Streamlining

Replacing fragmented tools with Figma as single, cohesive platform.

  • Streamlining process steps
  • Reduced operational overhead
  • Established scalable collaboration framework
  • Unified source of truth for design assets

Workstream 02

Custom Figma Plugin Development

Developing bespoke plugins to extend Figma’s capabilities for specialized automotive requirements.

  • Dynamic Layout Generation for different vehicle models and sub-brands with a single click
  • Metadata management & brand enforcement inside Figma
  • Custom Release Management
  • Automating TISAX Level 3 file-saving requirements

Workstream 03

Training & Enablement

Securing adoption via tailored programs.

  • Interactive courses for all stakeholders right inside Figma
  • Role-specific training for designers, developers, and managers
  • On-demand learning resources and best practices
  • Continuous support and knowledge base

Measurable Impact

Transforming Global Design:
Measurable Success at Mercedes-Benz

We delivered quantifiable results that demonstrate a transformational impact on Mercedes-Benz’s global design operations. This data-driven approach optimized workflows and established a new standard for operational excellence while realizing significant savings potential.

“Maintaining a cohesive brand experience across all digital touchpoints is a top priority for Mercedes-Benz. This unified Figma ecosystem, developed with Edenspiekermann and Appsfactory, provides our global teams with a single source of truth - ensuring our design standards are executed with the same precision and quality as our vehicles.”

Maxi Vogel Lead Driver Distraction Mitigation | UI Text | UI Tooling | System GUI

Project Impact

+25% Operational Velocity

Faster design-to-development cycle with streamlined workflows and real-time collaboration

Zero- Friction-Handover

Seamless design handoffs with automated specs and documentation, reducing developer questions by 90%

60% Accelerated Onboarding

Reduced time-to-productivity for new team members through standardized processes

100% Unified Digital Governance

Centralized design system ensuring brand consistency across all digital touchpoints

nach oben