Leipzig, 16 September 2022 - Appsfactory will be represented together with its subsidiary, Peak Performance Apps (PPA), at DMEXCO (21 - 22.09.2022). With in-car apps, UX design, numerous mobile apps and artificial intelligence (AI), four key topics from the full-service digital agency's portfolio will be presented. In addition, Peak Performance Apps will show how digital real-time interaction turns media consumers into app users. You will find us in Hall 7 at Stand D-030.
All dimensions of digital product development
Today, digital product development combines a wide variety of areas that have to be precisely adapted to individual requirements for the respective application scenario. The aim of Appsfactory and PPA is to create applications and systems from this situation, with which the visions of providers are translated into real added value for the users. "We want to present the diversity of our full-service offering at DMEXCO," explains Dr Alexander Trommen, CEO Appsfactory. "To this end, our focus cases will showcase topics that are currently of particular relevance to a wide range of industries and markets."
In addition to what is on offer at the exhibition stand, there will be a guided tour with Jan Nowak - VP Media & AI Appsfactory - around artificial intelligence (AI).
Peak Performance Apps - We redefine digital real-time interactions
Peak Performance Apps GmbH specialises in digital real-time interactions accompanying TV and radio broadcasts. Millions of viewers can, for example, participate live in quiz shows, award ceremonies or other online voting - such as as a fictitious member of the Ethics Council in the TV adaptation of Ferdinand von Schirach's "God" - without delay in actions and calls. "Live participation in broadcasts, competitions and award ceremonies creates added value for media consumers," says Christian Stache, Managing Director Peak Performance Apps. "In addition, media consumers become users with our apps and can thus be tied more closely to the formats and broadcasters," Stache continues. Peak Performance Apps GmbH has been a full subsidiary of Appsfactory since 2021.
Taking place this year under the motto "We progress together", DMEXCO is Europe's leading digital marketing & tech event. The trade fair brings together industry leaders, marketing and media professionals as well as technology and innovation drivers in a central location to jointly define the digital agenda of the future.