UX/UI Design Services & Design Systems

The Appsfactory Design Philosophy

Digital product design goes beyond great UX and UI. As official Figma Partners, our award-winning team challenges current trends to create bespoke products your audience truly wants to use.

Guided by deep UX research, we transform design concepts into reality, validating them through rigorous User Acceptance Testing (UAT). This ensures a user-centric philosophy that brings world-class accessibility to every modern user flow.

Design Systems

From Canvas to Code. Design is only as strong as its execution. As licensed Figma Partners, we merge Edenspiekermann’s strategic design vision with our deep engineering expertise to build living, token-based design systems.

By creating a "single source of truth," we bridge the gap between design and development to ensure absolute brand consistency and technical resilience. From legacy migrations to hands-on team training, we empower your organization to scale digital products with maximum speed and precision.

Learn more about our Figma Partnership

Digital Product Design

Planning for success. We think: digital product design is more than attractively arranging typography, colors, icons and images. At Appsfactory, digital product design is a methodical process. It enables us, to meet the individual user requirements of our clients. This makes us able to use metrics to fulfill each product's objective.

User Interface Design (UI)

More than just makeup. User Interface Design (UI) has a high value at Appsfactory. We want to bring our products to life and love applications with character. We design for millions of users and want to strike the right chord, to deliver fast and joyful orientation. User Interface Design can catch the latest trends and significantly improve the attraction of a digital product – it becomes a sustainable success, when it emphasizes the value users get.

User Acceptance Testing (UAT)

Testing isn't a phase—it's your safety net. Digital products should never go live unverified. Drawing on over 15+ years of experience, our philosophy is simple: test as often as necessary and as fast as possible to ensure a successful market launch.

Appsfactory delivers fast, practical user testing developed in-house by our UX/UI and Research experts. Using our specialized UAT framework, we scale and implement your individual product requirements to meet the specific needs of your project—ensuring your launch is seamless, secure, and user-approved.

User Experience Design (UX)

X is for Desired eXperience. How do we create an exclusive "single-source" feel for the Mercedes SDK? How does the tagesschau app—Germany’s leading news app—feel in everyday use? How do we drive engagement by breaking UX barriers for AOK, the nation’s largest health insurer?

UX solves these strategic questions. Whether we are reimagining Neobrokers for the modern age or tackling enterprise challenges, our foundation remains the same: a relentless focus on the user and transparent, eye-level communication. The result? Products that regularly rank #1 in the app stores.

User Research

Efficient Products, Not Waste. Project inception often brings more questions than answers. Do we truly know what users want? Does their behavior match our design? Can we reliably track their journey, or do we need a custom tracking concept?

We start every project by gathering deep insights from customers and target audiences to learn and iterate. Who are your users, and what do they expect? Our in-house psychologists provide scientific answers through interviews, digital surveys, and diary studies.

By aligning design with data from day one, we ensure your team never wastes time coding unnecessary user stories.

UX Writing (UXW)

Providing consistent language in digital products is more than simple hygiene. Conscious use of language allows us to improve the usability. We create clarity, give depth to applications, improve the dialogue between people and product, which leads to a unique brand. Together with our customers, we develop a wording toolbox. A collection of words and phrases, to explain the brand values of, for example, the AOK.

Market Research

The digital space is highly dynamic. Appsfactory provides market research, since decisions about products can rarely be made in a vacuum. Also, the market evolves every day. We want to know what’s happening. Do you want some examples? Who are today's competitors? How does our usability compare to them? What is our Core Feature? Can we make out differences to our competitors? Are there implicit conventions? Are we in line with expectations or special?