APPSfactory implements staff recruitment app for Federal Armed Forces in cooperation with the employer branding agency Castenow
As of now, the Federal Armed Forces are represented by the new app “Bundeswehr Challenge” in Google Play and the iTunes app store, which was presented at the Gamescom a few weeks ago. The app, implemented by APPSfactory in close collaboration with Castenow Communications, the employer branding agency of the Federal Armed Forces, enables a young target group to test their fitness and acquire knowledge about the Federal Armed Forces while simultaneously experiencing them interactively.
Bundeswehr challenge with YouTube stars Neubert & Bakali
“Bundeswehr Challenge” provides interested people comprehensive insights into the daily routine of a soldier. The users of the app can choose to enter “Bundeswehr Challenge“ directly from the homescreen. The individual elements of the challenge are based on the basic training and must be completed within approximately three weeks. Assistance is provided by Neubert and Bakali, the trainers of the YouTube series “DIE REKRUTEN“. Each exercise is explained by words and images. According to the motto “are you fit for the Armed Forces“, the challenge creates a playful approach to the world of the Armed Forces.
Exercise scenarios provided as 360° virtual reality videos
The app additionally enables to experience real trainings of the Armed Forces via virtual reality. With the help of virtual reality glasses or a suitable holder (e.g. Google Cardboard), users are offered the illusion of participating in three exciting missions and making their own decisions, partly under time pressure: the occupation of a house with the armed infantry, the first-aid provision as Bravo, the first-aid worker, to a wounded comrade or the rescuing of a pilot from a burning plane as a firefighter. All 360 ° video can also be viewed without VR glasses.
Jobfinder informs about job opportunities at the Federal Armed Forces
The jobfinder, integrated into the app, informs the users about possible activities at the Armed Forces, e.g. as a naval electronics engineer, engineer or paratrooper. Users of the app can select all professions and filter them according to their acquired degree, the area of interest and the desired career. In addition, “Bundeswehr Challenge” points to current special campaigns of the Federal Armed Forces. This way, users are directly forwarded to the website of the Federal Armed Forces as an employer, where they can learn more about actions such as “Marine Live 2017”.
APPSfactory wishes all users of the app exciting insights into the professional world of the Federal Armed Forces!